This video is a little bit of a personal bug bearer of mine. So I've got to be careful I don't come across as too passionate or too emotional about the subject of manufacturers and they way the label their golf clubs let me just go back back a bit more into a bit more depth about what's important when you hit a golf shot there's two major factors we want to look for one is directional accuracy and the next is distance reliability when you think about a golf shot there's no point having one without the other there's no point hitting a perfectly straight golf shot dead down your target line that then lands thirty yards short of the green or twenty yards over the green for example and likewise there's no point being exactly pin high if you then thirty yards right thirty yards left so we need a combination to make a perfect culture of good distance reliability and good golf shot accuracy now the ideal weapon of your choice to do that is obviously going to be choosing the right club so there's lots of things that can make up the direction of a shot in terms of how you swing but if you've got decent reliable technique a lot of your shots will be flying relatively straight straight towards where you're aiming but if you're not aiming in the right direction that could be a problem now this is where Thomas Golf has the patented alignment technology with the notches and the lines on top of their irons hybrids and fairway woods in the very same way that we're used to seeing with the putter.

So we all used to looking down the putter the alignment line points to the direction the path to technology that happens in the Thomas Golf clubs will help you do that so when I address the ball here with my seven iron it points my way home it points to a target that should help me with my accuracy of shot but now how about the distance the distance reliability we know that we want a nice forgiving golf club head and again Thomas Golf is synonymous with making nice forgiving got the club head look good behind the ball but also provide a lot of forgiveness. What a shot performance that leaves one last factor which is your club selection so the club selection should mirror the distance of the shot we're trying to hit but this is where I have a little bit of a gripe it's a bit of a gripe against the general sort of golf market and golf industry when it comes to manufacturing golf clubs and I think a lot of golf club manufacturers are a little bit disingenuous in how they label their clubs and this is something we've probably seen happening over the last ten to fifteen years in golf but also in other markets as well now I'm reliably informed that people are more likely to buy clothes in smaller sizes as long as they still for them to let me let me follow this example with you you go down the high street you go into a shop say and you try on a shirt and it doesn't fit see a try on the large and it doesn't fit so you end up trying on a double X.L. and suddenly the double X.L. fits but then you go into the next door and you try on a medium or a large and that one fits and you think in this store I'm two sizes smaller than I am in that store will we all want to be a smaller size so people buy clothes that labelled our smaller sizes and guess what happens in golf it's the same but a little bit in reverse.

We hit clubs or we buy clothes that tell us where in the ball further than we actually are so that I then get the ego boost the standing on that path three T. with mine eight hundred fifty yards out what club if you got Pete I've got my brand new brand X. nine nine zero US a big club because I've got a seven iron while I'm obviously a bit stronger than you that I'm obviously but apply the new I can hit my nine iron further in reality this brand new ground there X. is not a nine it's an eight iron or even even a seven iron. So we're seeing manufacturers altering the loft on their clubs and also altering the shaft length on their clubs so you feel like you're hitting the ball further than you were with your old clubs or last year's model and this has been going on ten fifteen years to a point now where we're about two or even three clubs less lofted than we used to be. I have a number of a client came to see me good golf or ten handicap a good player gets brand new set of Pro Series clubs takes his pitching wedge hits his picth much a hundred fifty two yards quite reliably as well one fifty two one fifty two look out strong I am with my new eyes they go for miles I said yeah brilliant what are you going to do from inside a hundred fifty two yards. Well I've onlygot one more club of a lot of sand wedge so the clubs are so heavily weighted so de lofted so long it's pitching might so far he's only got one club to hit from one fifty back in and there's theproblem people's clubs are so long so deal off that they go so far that we've now got this massive gap at the top end of the set. A lot of manufacturers don't sell you the sand wedge the gap wedge the lob wedge and all those clubs that you need to fill. Like gap they just sell you the pitching wedge down to a four iron and how many golfers these days can actually hit a one two three four or even a lot of my clients now struggling to hit five irons and it's not down to poor to technique all the time it's down to the fact that they don't have enough loft on the club the manufacturer taken that five iron and cranked it down so low now so it's a three iron golfer plays this five and plays just in the centre of a stance or slightly ahead of centre then he has to lean back and try and scoop the thing up in the air and then he gets about contact. I did tell you I get quite passionate about this.

So when we're looking to choose the relevant set of golf clubs it's really important to us that we don't get swayed by just how far this thing goes in comparison to last year's club or the clubs you're currently using what you really need to look at is the spacing between the shots making sure the relevant club go to the relevant distance they should be about ten yards between each club between each time and that should be conveyed because there should be three or four degrees of loft between each club. If you find that you've got two clubs that are similar lofts or two clubs that have a big gap maybe six seven eight degrees between them in loft. That's where you're going to have a problem and that's particularly relevant when you start going between your irons and your hybrid clubs or your hybrid clubs and your three words or your fairway woods and particularly if you're trying to segue way a different brand into a different brand let's say you've got a a Cobra hybrid club and then you want to put in a Thomas Golf hybrid club if one's a three hybrid it would make sense that the next one should be a four hybrid because a question what's the loft on that three if the loft on that three is fifteen degrees and the loft on that floor is twenty five degrees there's too big gap so your four isn't going to go anywhere near as far as the three those and the spacing is too big so what I wish would happen is that we either industry standard is a seven iron has to have X. amount aloft All week we get rid of the numbers or we stop thinking about numbers and we start thinking about lofts So what club by going to head into this part three I'm going to hit my twenty five degree iron all I've got my twenty seven degree I'm OK we've now got some relevance but just saying I've got a seven iron I've got a nine iron isn't relevant anymore because manufacturers are changing the loft on their clubs so the whole point of this video is when you go to get custom fit when you go to buy new clubs when you try new irons out let's make sure you're not getting swayed and disillusioned by the number on the bottom of the club we've got to look at lofts we've got to look at different distances we've got to look at a nice dispersion between our clubs we want ten yards per club difference between each club's right the way through from our wages right the way through down to our fairway woods and our hybrid clubs and make sure when you're looking at mixing brands you don't just go with a three iron and a four iron but you go with the number of degrees on the three the number of degrees on the four and try and find a club that's around about three to four degrees different from the next one that will give you that ten degree or sorry that ten yard difference in your shot like so when you're standing behind a ball you can now get directional accuracy and distance reliability.