In the battle of the golf ball, the marketers and the golf companies will do anything to get the pound out of your pocket to be spent on their golf ball rather than their competitor’s golf balls. And they’ll pretty much try anything to tell you that their golf ball will improve the way you play, the distance you hit, and the spin you put on the ball. And generally the things they're looking at doing are just trying to sell off their sort of their unique selling point, that’s unique to their golf ball, but different to somebody else’s golf ball. But the problem is these golf balls are so highly limited by the rules and regulations that the USGA and the RNA set up about what a golf ball can do, that a lot of these top branded golf balls are very, very similar. One area they try and find if that's their USP, their unique selling point for them might be the dimples and particularly the dimpled pattern or the dimple shape, the size, whether they’re circular or hexagonal, whether there's dimples inside dimples.

You’ve got a question; well does this make a difference to me? Yes it looks different on the golf ball, but when it flies through the air is it not doing the same thing? And I'm going to be completely honest with you and say, generally it does, you shouldn’t really pay too much attention to the dimple patterns. The market isn't going to tell you it goes further, it goes higher, you'll hit better shots, your wife will be better looking when you get home. But generally the dimples on the golf ball makes so little difference to the way you play the game of golf you shouldn’t really consider them. Pick a golf ball that works for you in terms of the feel, the distance it goes and the price point, but not necessarily how these dimples area actually going to affect what you do to the golf ball. Because most golfers even the world's best players are not good enough to acknowledge or notice any difference in how the dimple creates a different flight to the golf ball.