Cleveland Golf's specialty is premium golf gear, and their latest Huntington Beach SOFT putters are literally just that: no less than six new premium putter models, all boasting the company's patented Speed Optimized Face Technology. According to Cleveland, the Huntington Beach SOFT putters are designed as a melange of science and artistry by the company's short game specialists.
The new family is built to deliver premium distance control, and we're serious about that word by the way, along with an amazingly soft feel and increased confidence. Everything is centered around helping golfers to score more putts, and here's the Vice President of Research and Development at Cleveland Golf Jeff Brunski:
“Cleveland Golf putters have always been great value, but the Huntington Beach SOFT, feature speed optimized faces and a premium finish, which takes them to a whole new level”
Arguably, the main selling point of the new Huntington Beach SOFT family is the company's proprietary SOFT technology. To give you the tl;dr version, a putter featuring Speed Optimized Face Technology is incredibly easy to hit, as regardless of where you strike your putt, you'll benefit from consistent distance and speed. Basically, SOFT is like the great equalizer in golf, as it helps normalizing ball speed across the putter's face. And speaking of face, another unique feature of the new range of putters from Cleveland is represented by the custom face-milling pattern for every head shape. Usually speaking, golf manufacturers use the same face pattern on all their products, in this particular case on every putter shape. However, the Huntington Beach SOFT family uses a rapid milling variation on low moment-of-inertia models and a gradual face pattern on higher moment of inertia models. Here's Brunski again explaining the tech behind his company's latest putters:
“The Huntington Beach SOFT putter’s speed optimized face is one of the most advanced technologies available to improve putting performanceYou’ll make more putts – plain and simple. The fact we’re delivering it at such an aggressive price point makes this one of the best value putters on the market.”
Each of the new putters is built from soft 304 Stainless Steel and features a diamond-shaped milling pattern, that is designed to provide a more consistent roll by increasing friction and softening the impact. Everything in the Cleveland Golf's Huntington Beach SOFT putters is about delivering more confidence and a better feel on the green. Let's sum up the main technologies incorporated into these putters: SOFT aka Speed Optimized Face Technology, for speed control and consistent distance, Optimized Center of Gravity Location via strategic weight placement, for stability and solid feel, and Tour Proven Shapes to suit one's particular style and stroke.
