Using the golf ball logo is a great idea to help you create the correct body and club alignment that you require to hit the shot that you want to play.
However, before we discuss how you can use the golf ball logo to help you with this, just remember that you can only do this on the tee, as once you have struck your tee shot, the golf ball is now in play and you cannot lift it up, or touch it to realign it once it is in play without incurring penalty shots! So this is advice that applies to your tee shots only.
When standing on the tee and looking at the hole in front of you that you are facing, the hole shape may vary. It may be a hole with a straight fairway all the way down to the green. However, you could also be facing a hole that curves to the right or that curves to the left, which aren’t straight. Faced with these holes it would be very useful to know how to deliberately be able to curve the ball around the corner to make the hole much easier.
If we look at how to hit a straight golf shot initially, you would need to position the ball on the tee peg so that the logo is on the top of it and visible to you. Put the logo in a position where the name is being used as a line. This line needs to be aiming directly down the fairway so that you can use it to show you the target line. Now position the club face so that it is aiming down the fairway and at a right angle to the logo line. Position your body parallel to the logo line and swing the club head directly through the logo line, with the club face aiming down the logo line. This will produce a straight golf shot.
If you deliberately want to curve your golf shot to suit the hole that you are facing, then you can use the logo to help with this also. To hit a fade, a shot that curves left to right in the air and finishes on the target, you would want to aim the logo line to the left of your target. How much left will influence how much the ball curves in the air. Before you now set up, stand behind the ball and select a mark on the floor a few feet in front of the ball to show you where the target actually is. Set your body up parallel to the logo line which is aiming left of the target. Position your club face so that it is aiming between the logo line and the mark on the floor. Work on making a swing that has the club head swinging straight through the logo line but the club face aiming between the logo line and the mark showing you the target line. This will impart tilted axis spin on the golf ball and the ball will start left of the target and then curve to the right during its flight, finishing on the target.
To use the logo to hit a draw, which is a shot that curves right to left in the air and finishes on the target, you do the opposite. Aim the logo to the right of the target and select a mark to show you the target line again. Set your body up parallel to the logo and aim the club face between the logo line and the target line, or mark on the floor. Swing the club head directly through the logo line and ensure that the club face is aiming between the logo line and the target line as you do that. This will now curve the ball right to left in the air, so that the ball finishes on target.