Ahead sportswear will soon offer golf apparel designed to warm the body when temperatures drop. How cool is that?

The company’s 2014 clothing lineup will include items with Thermal Regulation technology, which uses hollow shell yarn to store and release body heat as temperatures change. When you get hot, the fabric absorbs the heat. When you get cold, stored heat is expended.

Ahead will debut its Thermal Regulation Collection with three polo shirts (retailing for $64, $66 and $69), a full-zip vest ($70) and a half-zip mock turtleneck ($72).

The company is best known for its stylish hats.