Srixon Reveals Brand New Soft Feel Brite Golf Balls
© Srixon Golf

Spin: Mid

Dimples: 338

Compression: Low

Category Comparison: Value

Spec: (Two) 2 Piece / Layers

Cover: Ionomer Cover

Core: Gradient Growth Core

Price: $19.99

Srixon Reveals Brand New Soft Feel Brite Golf Balls
© Srixon Golf

If you’re a golf aficionado, you probably know everything about what makes Srixon great, i.e. amazing golf balls at discount prices; Srixon is basically playing the “best bang for the buck” thing, and doing so wins the hearts and minds of golfers from all around the world. This is also the case with the company’s latest Soft Feel Brite golf balls. The new kid on the block comes in new colors and low compression, thus tapping into the trend that suggests that as high as 78 percent of golfers love low compression golf balls and shiny colors. All jokes aside, the new Soft Feel Brite is basically the Soft Feel ball 2.0, revamped and upgraded.

To be more exact, the Soft Feel Brite (as in bright, see what they did there?) is literally the eleventh generation of the Soft Feel franchise, and reflects a growing shift in golfers’ perception in regard to colored golf balls, as opposed to “classic white”. Who knows, maybe it’s political correctness at work, and people are scared by anything “white” nowadays. We are just kidding, obviously, but what’s really great about the “diverse” and “vibrantly colored” Soft Feel Brite golf ball goes way more than skin deep. The thing is, the new Srixon Soft Feel boasts a very low compression, 60 respectively; combine that low compression with Srixon’s patented core formulation technology and you’ve got yourself a winner. Basically, Srixon created a very interesting concept, where the core of the golf ball gets increasingly harder/firmer toward the outer edges, and this high-tech design feature dramatically improves energy transfer, thus creating increased ball speed, as well as less spin. And yes, we’re talking about Srixon’s Energetic Gradient Growth (E.E.G.) core.

But wait, it gets even better: even if the Soft Feel Brite golf balls are crafted to appeal to “budget conscious golfers”, i.e. they won’t cost an arm and a leg figuratively speaking, they borrowed an excellent dimple pattern from their premium sisters, Srixon’s line of Z-Star tour balls respectively. This special dimple pattern, also known as the 338 Speed Dimple Pattern, helps with improving downrange flight, thus providing better carry, while the ionomer cover of the Soft Feel Brite is dense yet incredibly thin, for delivering outstanding spin performance on shorter shots. All these factoids sound really interesting if you’re into the nitty gritty of golf-ball engineering, but what sets these babies apart from the crowd is definitely the variety of matte colors available.

While the older-gen Soft Feel was only available in “White Power” and “Taxi Yellow”, the new Soft Feel Brite golf balls can be ordered in matte red, orange and green. The new colors not only improve diversity on the golf course, but they’re supposed to enhance the overall visual experience, thus enabling golfers to easily follow the flight of the ball through the air. Truth be told, there’s actually hard science at work in regard to creating vibrant and diverse colored golf balls: according to various surveys, 59 percent of golfers are interested in trying to play colored golf balls (or golf balls of color, what’s the correct nomenclature?), and the most interested seem to be better players, of which 69 percent said they’re very interested. But it gets even more interesting: 78 percent of “serious golfers” expressed interest in playing soft and/or low compression golf balls; to make a long story short, Srixon hit the nail on its head with their new Soft Feel Brite, or at least that’s the theory.

Now, if you’re already sold on Srixon’s latest golf ball, the good news is that you can order your favorite color now for only $19.99/dozen MSRP.

Golf Ball Videos:

Compression Video

Spin Video

Dimples Video

Golf Ball Brands Video

Titleist Video

Understanding Spin Video

*Category key


– Designed for mid- to high-handicap golfers with swing speeds below 90 mph; typically feature two-piece construction and firm covers; promote greater distance over high spin rates. Examples: Pinnacle Gold, Slazenger RAW Distance


– Designed for low- to mid-handicap golfers with swing speeds of 90-99 mph; typically feature multi-layer construction and medium-soft covers; happy medium between Value/Recreational and Tour categories for distance and spin qualities. Examples: Titleist NXT Tour, Callaway HEX Diablo


– Designed for low-handicap and professional golfers with swing speeds in excess of 100 mph; typically feature multi-layer construction and soft covers; promote greater spin rates and enhanced feel over distance. Examples: Titleist ProV1, Bridgestone Tour B330