Measured from the butt end of the grip, down the shaft to the bottom of the club as it lies on the ground. Golf club length is a key element in determining performance. In general, a longer club will hit the ball farther than a shorter club of the same loft and shaft flex. On the other hand, a longer club may be more difficult to hit with accuracy.
Club length is especially important in the driver. It’s also crucial with the putter, as comfort and feel play a large role in one’s success on the greens.