by the numbers profiling golfers in the US p2

In Part I of this piece, we surveyed demographic figures pertaining to golfers’ age, income, car purchases and travel habits. Let’s dig a little deeper into the spending habits of the average golfer, as identified by sources including the
National Golf Foundation and the 2010 United States Census:

What do golfers plan to buy in the next year?

  • Banking services – 59%
  • Golf equipment – 53%
  • Office equipment – 48%
  • Computer hardware – 46%
  • Continuing education or training – 46%
  • Insurance (health/auto/life) – 45%
  • Financial services – 40%
  • Legal/consulting services – 37%
  • Furniture – 33%
  • Telephone – 33%

Some 75% of golfers own a computer, and 90% regularly surf the web. What do they do online?

  • Purchase products/services – 67%
  • Research travel info/services – 58%
  • Book travel – 57%
  • Use banking services – 56%
  • Research financial info/services – 41%
  • Watch movies/videos – 36%
  • Research real estate – 20%

Golfers may skew old, but when it comes to using modern technology, it looks like they’re pretty up to date.